Friday, February 12, 2010

Hi All Plz help me fine a campaign that will boost sales of a Affordable luxury car?

?? wht promotion will lead u to buy a car if it is nice car affordable and powerful and you have the money?Hi All Plz help me fine a campaign that will boost sales of a Affordable luxury car?
As someone who spent five years in the business of promoting both a typical automotive brand and a luxury automotive brand, allow me to say this: you're asking people on Yahoo! Answers to brainstorm campaign ideas? Between that fact, and the example of your writing that your question represents, I must assume (or at least hope) you are either an intern at an advertising agency (in which case you'll be handed your hat soon) or you're a student in a marketing class (in which case you're likely not getting good grades.)





So, with that assumption in place, here's what I recommend: Go out and expose yourself to automotive advertising campaigns in all available mediums. Learn from what works and what doesn't work in the real world. And remember this: when you ask consumers to design your ad campaigns (as you're doing here) all you're going to do is generate ad campaigns that consumers have already thought of, and so will be boring to them. That, or they'll say something that makes perfect sense but is actually not at all what they really want, because they're answering you with their head -- but your ad campaign is supposed to win over their heart.

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